After creating the brand identity it was time to begin our research on the CBD industry. As we learned it is a very new niche market and we found that it would be our job to inform consumers with knowledge around what CBD is. We decided to make the Dogwood Botanicals platform not only beautiful, but create a deeper meaning as well. We did this by hosting a CBD trivia weekly on their platform to get their growing audience intrigued and engaged. This helped us not only share the Dogwood mission but allow the consumer to be apart of the journey through digital interactions.
We started the Dogwood Botanicals social media platform in the early launch phases. We worked with them in this phase for 3 months and these are the numbers we saw:
Follower Increase: +2,436
Avg. Weekly Profile Visits: +988
Avg. Engagement Rate: +15%
Avg. Story Viewers: +219
Avg Comments: +23 / post
Avg. Post Likes: +212