Social Media Management


Oak & Melanin produced supportive social media content for Boma Jewelry across platforms like Instagram and Facebook. By telling a story through visuals and photos O&M built a consistent and engaged audience around the brand refresh of Boma Jewelry.


It was key to share the main highlights of Boma when reintroducing their brand so that the existing customer wouldn’t be confused. We chose specific details and touch points such as the nontoxic elements of their jewelry to expand on and build out eye-catching content.


Creative / Art Direction


Focusing on a great outcome, we set out to show real people wearing Boma Jewelry. people beaming authentically who radiated the depth of a true Boma customer. This helped us to continue to appeal new and old audiences while staying true and authentic to what Boma is at its core: Humble. 

We set out to express the depth and richness of Boma
Jewelry to make them approachable. To achieve this we shot them alongside physical elements which accentuated their textures and brought them into the natural world.



Content Creation


We shot everything with exact consideration for its primary home, with people reacting to their jewelry.

Additionally, the content was designed to scale to a wide range of touchpoints so it would get mileage on site, in printed materials, digital ads, and in store.

The Outcome


As the brand strategists of Boma, we lead numerous creative outlets to success. We managed to build an ongoing audience through social platforms, as well as created a brand identity that spoke true to their already existing customer as well as new incoming customers. We managed their email campaigns as well as overall campaigns. Through creating a consisted brand look & feel we saw success in all forms.