01. Brand Identity
When developing the new symbol for Dogwood Botanicals,
it was important for them to have an icon that could
describe what they did, without screaming it.
We worked collaboratively as a team to develop the
wordmark as well as the dogwood icon – a symbol that
would quickly inform and always reference the beginnings
of the company, even as they branch out into other
endeavors down the line.
02. Package Design
We developed a multicolored box with a labeling system that
would fit seamlessly into the modular design. Creating a box
that would be striking on the shelf and provide multiple levels
of information to the potential customer. We used a
color-coded system for the lable as well as the box design,
tabs with the highlighted details such as their brand being
woman owned. It all created space for us us to blend within
the branding allowing for quick recognition, and plenty of
information for the CBD customer.
03.Social Media Management
Our approach to social media was straight forward. We
calculated who Dogwood’s target audience was, where
they lived, what their needs were, and how to begin a
conversation. We did this by not only creating relatable
on brand content but starting conversations with all types
of people in order to better communicate who Dogwood is,
and where Dogwood is heading.
04. Content Creation
After completing the brand identity and beginning to research
how to activate this brand in the digital space we found that
in order for the Dogwood brand to stand out we were going to
have to do something different. We changed our strategy and
engaged with all sorts of people for data. Our conclusions for
visuals were that we needed to create a welcoming lifestyle brand
around the Dogwood CBD product.