The Challenge:

With a brand that is so fun and lively, we still needed to be able to present information clearly and concisely for the user. Allowing them to quickly understand what Audley is and what made them different.
We designed a fact layout system that would live on the labels of each bottle, removing any patterns to allow the food to be the star of the show. All corresponding to the specific meal/protein type for faster recognition by the user, right in the store.

The Approach:

With a sea of brown boxes and plain package labels being delivered around the world each day, it was important to create something that would stand out in the crowd. We wanted to develop a look that was fun and would be something exciting to come home and find on your doorstep or amongst the other drink options in store. A look that evoked the fun a customer was about to have while drinking an Audley smoothie.